Animated explainer videos are crucial ways to get to the consumer. They offer a simplified way to demonstrate how their product or service works. Using pictures along with a step by step description of how the process works is an elemental and simplified way to show the benefits of the product or service. Animation is one way to show the steps in pictures.
Because animated explainer videos go from one screen shot to the next, they can offer a simplified view of how things work. They can explain the process in as much detail as they choose. If it truly requires a hundred screen shots, they have the option of using every one of the hundred. These animated videos for business can run as much as one hour or more.
Most explainer videos do not give you the option of rewinding, so the screen shots usually move forward at a relatively slow pace. Whatever your business, using an explainer video gives them a chance to bring a service or product to the consumer’s attention in great detail.
The usual process is to illustrate the problem their product or service repairs or eliminates. The first few video images, paint a picture of suffering or confusion experienced by their potential clients. Then we move into the video images of those who discover there is an alternative life style available. The business explains how the issues’ surrounding the illness or problem affects their life. Then one by one the video tackles the issues using the characteristics of their product or service.
As the video progresses, the viewer is shown convincing evidence that their product does eliminate each of the symptoms illustrated earlier. In some cases the underlying problem is highlighted instead of focusing on the symptoms. Instead the videos highlight the connection between the underlying problem and the visible symptoms.
Upon illustrating the undeniable connection between the symptoms and the underlying problem, it’s now time to show how the problem is solved. Once again, the video’s director will show how the problem will be tackled from step one to the final step. The video’s steps may be enumerated or simply listed in order if one exists. There may be pauses in between the steps if it is warranted to illustrate the progression of the cure.
Next, the director may introduce examples of patients who use the product to illustrate the progression of the cure. Examples of the body’s appearance as the medicine or treatment begins to work may also be utilized. With each step toward a complete cure, examples may be used to magnify the resultant changes. The closer you get to the final cure, the more the director will accentuate the changes, so that no one viewing the video will be in doubt that an improvement in the patient’s condition is taking place. Finally, the condition is cured and the process of presenting the medication and selling it begins.
Generally, these animated videos are sales’ videos. Once a clear image of the medication is shown, you will see the competing mediation if they exist and the makers of the video will present the reasons why their product is superior. They will present a long line of expert recommendations for their product, testimonials and finally the prices that the consumer will not have to pay for their miracle cure. The final video image will be of how to order your own bottle of their exceptional cure.
