There are a lot of social media websites today. Some are particularly focused towards businesses, while others are focused on photos. There are many social media sites that you can use, but over the years, Facebook is considered the number one social media platform. What makes social media platforms attractive to its users? Here are some things that can win the battle of social media sites.
Is it user friendly?
A lot of social media sites today constantly update their platform in order to make sure that their users are comfortable using their website and app. These days, you’ll see Instagram with better photo editing tools, not to mention it also has a different way of presenting stories and posts. These days, posts are seen depending on the relevancy of the story.
It is important that the platform is easy to use. People care of what appears on their feed as well. By making these small tweaks and updates, it is possible to make user experience better than the last version.
Sponsored posts
Let’s admit that social media is a means for marketers to target its potential customers. However, a lot of social media sites need to find a balance between marketers looking to advertise and users using the platform. Facebook and Instagram both effectively mastered this art. Unfortunately for Twitter, things are a bit different. Experts are now saying that Twitter doesn’t have good data quality. And that means advertisers are not effectively targeting the right market for them.
Unique offering
Every social media platform should have something unique to offer. LinkedIn, for instance, caters towards the professionals. They can get a job based on the skills that they put. It is also possible for head hunters to find the right person fit for the job description.
On the other hand, you have Instagram that showcases photos. It makes it possible for people to post their photos coming from their phones. In order to survive the tough social media competition, it is important that they offer something unique.
Security and privacy issues
Lastly, it is important to address both security and privacy issues. These are things that are now important for every user out there. Can you imagine identity theft occurring because the platform failed to protect its users?
Social media today is a huge business. Different platforms, in order to survive, need to adapt to the changing times. By knowing these basic things, it is possible for them to expand users, and even become the number one social media site today.
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